Privacy Policy

Last updated: 11 May 2026

This privacy policy explains how Wise Guide (wiseguide.co.uk) collects, uses, and protects any information relating to visitors to this website. We take your privacy seriously and are committed to being transparent about how your data is used.

Who runs this website?

Wise Guide is a personal, non-commercial website run by a private individual based in the United Kingdom. It is not a registered company. For data-related enquiries, please use the contact form on this website.

What information do we collect?

We do not ask you to create an account or submit personal details to read content on this site. However, some information may be collected automatically when you visit:

Usage data — pages visited, time spent on site, browser type, and approximate location (country/region). This is collected in aggregate and cannot identify you personally.
Cookies — small text files stored on your device. See the Cookies section below for full details.
Comments — if you leave a comment on an article, your name, email address, and the comment text are stored. Your email address is not displayed publicly.

How is your information used?

To understand how visitors use the site so we can improve it
To display relevant advertisements via Google AdSense (see below)
To respond to comments or contact form messages

We do not sell your data, share it with third parties for marketing purposes, or use it to contact you unsolicited.

Google AdSense and advertising cookies

This website displays advertisements served by Google AdSense. Google uses cookies to show you ads based on your previous visits to this and other websites. You can opt out of personalised advertising by visiting Google’s Ads Settings.

Google’s use of advertising cookies is governed by Google’s Privacy Policy. As a third-party vendor, Google may use cookies to serve ads based on a user’s prior visits to this website or other websites.

Cookies

Cookies are small files stored on your device when you visit a website. This site uses the following types:

Strictly necessary cookies — required for the site to function (e.g. remembering your cookie consent choice). These cannot be disabled.
Analytics cookies — help us understand how visitors use the site. Used only with your consent.
Advertising cookies — used by Google AdSense to show relevant ads. Used only with your consent.

You can manage or withdraw your cookie consent at any time using the cookie settings link in the footer of this website.

Your rights under UK GDPR

As a UK resident, you have the right to:

Know what personal data we hold about you
Request a copy of your personal data
Ask us to correct inaccurate data
Ask us to delete your data
Withdraw consent for data processing at any time

To exercise any of these rights, please contact us via the contact form on this website. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

External links

This site contains links to other websites. We are not responsible for the privacy practices of those sites and recommend you read their privacy policies separately.

Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent version.